Mango launches new Mediterranean-inspired store concept

Fashion

19 Feb `21

3 min read

Mango, a Spanish fashion group, has launched new store concept that reflects spirit and freshness of the brand. This new concept is influenced by Mediterranean culture and style, in which warm tones and neutral colour bases predominate and are combined with traditional, artisanal, sustainable and natural materials, such as ceramic, esparto grass and leather.

Mango, a Spanish fashion group, has launched new store concept that reflects spirit and freshness of the brand. This new concept is influenced by Mediterranean culture and style, in which warm tones and neutral colour bases predominate and are combined with traditional, artisanal, sustainable and natural materials, such as ceramic, esparto grass and leather.#

Sustainability, energy efficiency and architectural integration within the environment are key objectives for the brand. For this reason, it has designed an evolutionary concept which aims to integrate advances in these areas: the stores already have energy-efficient lighting and temperature control, as well as a design which incorporates sustainable materials such as natural paint. Furthermore, Mango continues to collaborate with Moda Re-, with the project to collect used clothing and footwear for their reuse, recycling and energy assessment.

Mango, a Spanish fashion group, has launched new store concept that reflects spirit and freshness of the brand. This new concept is influenced by Mediterranean culture and style, in which warm tones and neutral colour bases predominate and are combined with traditional, artisanal, sustainable and natural materials, such as ceramic, esparto grass and leather.#

To advance further in improving the customer experience, Mango has listened to its innovation community, a forum in which customers of the brand can express their preferences, opinions and expectations regarding the company's products and business strategies. Bearing this in mind, Mango has created a functional, relaxed and welcoming environment in which it can promote and facilitate interaction between the customer and store staff. At the same time, it has incorporated new services and features, such as the concierge station, a point of reference where the store staff can deal with any requirement customers may have, as well as more spacious fitting rooms and cash desks on all floors.

Mango, a Spanish fashion group, has launched new store concept that reflects spirit and freshness of the brand. This new concept is influenced by Mediterranean culture and style, in which warm tones and neutral colour bases predominate and are combined with traditional, artisanal, sustainable and natural materials, such as ceramic, esparto grass and leather.#

Mango remains committed to omni-channel retailing and, in addition to a large click and collect area, new areas will display exclusive online collections, which customers can see and try on in the store. Furthermore, pioneering in store analytics (deep learning) technology, combined with RFID technology, will supply data to store staff so they can implement continuous improvement initiatives relating to garment availability, the distribution of collections and in-store browsing, among others.

Mango, a Spanish fashion group, has launched new store concept that reflects spirit and freshness of the brand. This new concept is influenced by Mediterranean culture and style, in which warm tones and neutral colour bases predominate and are combined with traditional, artisanal, sustainable and natural materials, such as ceramic, esparto grass and leather.#

“Our industry is undergoing a complete transformation, and Mango is too. The stores have always been a privileged meeting point between customers and our brand, which is why we want to offer customers unique and personalised experiences, supported by technology and omni-channel services in a welcoming environment,” César de Vicente, Mango’s global retail director, said in a press release.

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