Fashion
Zara selects Dlocal for e-commerce in Uruguay & Paraguay
29 Aug `20
2 min read
Dlocal, an award-winning fintech company that specialises in cross-border payments for emerging markets, has announced that it is supporting Zara’s e-commerce operations in Uruguay and Paraguay through the use of its payments platform. This provides an enhanced online shopping experience for the leading Spanish apparel retailer Zara’s customers. Leveraging Dlocal’s 360 payments platform, Zara (Inditex) will be able to accept local credit card payments with the option of monthly instalments. The solution allows customers to pay with both international and locally issued credit cards from Mastercard, Visa and American Express, as well as other domestic cards such as OCA in Uruguay, according to a press release by Dlocal.Dlocal, an award-winning fintech company that specialises in cross-border payments for emerging markets, has announced that it is supporting Zara`s e-commerce operations in Uruguay and Paraguay through the use of its payments platform. This provides an enhanced online shopping experience for the leading Spanish apparel retailer Zara`s customers.# Local card acquiring is part of Dlocal’s Payins solution that allows merchants to collect payments from their customers in emerging markets in their respective local currency. The major benefit for the merchant is the access to a variety of local payment methods as well as the possibility to receive funds in dollars, euros, or any other currency within the countries Dlocal operates in. Dlocal clients deploying the Payins solution see an average increase of 20 per cent in conversion rate. With only a single integration to Dlocal’s platform, the solution enables any merchant to immediately expand to all of the 19 emerging markets that includes Latin America: Argentina, Brazil, Bolivia, Colombia, Chile, Ecuador, Mexico, Paraguay, Peru, Uruguay; Africa: Egypt, Morocco, Nigeria, South Africa; and Asia: Bangladesh, China, India, Indonesia, Turkey. “We are proud to have Zara as a customer, to provide their international shoppers with an easier and faster online checkout experience by offering them multiple local payments methods. We have extensive experience in Uruguay and Paraguay, supporting hundreds of clients between the two countries, and we look forward to putting that expertise to work in helping Zara achieve success in the region,” Michel Golffed, VP growth, Dlocal said. “Localised payments have been proven beneficial for global retailers fostering e-commerce. Uruguay, for example, is an e-commerce-friendly market with a strong economy that’s projected to grow to $3.7 billion in 2021, with local debit cards making up about a third of the payments volume. It’s the same story for many other high-potential markets around the world. Offering localised payment options isn’t a ‘nice to have,’ it’s a prerequisite for success,” Meirav Adi, VP sales, Dlocal said.
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