Use pandemic as opportunity to adopt new tools: Bigthinx

Fashion

Use pandemic as opportunity to adopt new tools: Bigthinx

17 Jul `20

1 min read

Retailers should use the pandemic duration as an opportunity to focus on adopting new tools that will allow them to cut all avoidable costs while at the same time incorporating methods that will boost revenues, consumer engagement and brand loyalty, according to Shivang Desai and Chandralika Hazarika, founders of Bigthinx, a deep-tech start-up specialising in artificial intelligence for fashion and retail. Disruptive technology for fashion, which was never widely accepted before, will become mainstream now with social distancing becoming a major concern, both told Fibre2Fashion in an interview.Retailers should use the pandemic duration as an opportunity to focus on adopting new tools that will allow them to cut all avoidable costs while at the same time incorporating methods that will boost revenues, consumer engagement and brand loyalty, according to Shivang Desai and Chandralika Hazarika, founders of Bigthinx, a deep-tech start-up.# For the full interview, please click here.

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