Fashion
TechStyle names Nina Fuhrman chief merchant for JustFab
10 Jun `20
5 min read
TechStyle Fashion Group, the global fashion retailer known for its membership-based digital brands Fabletics, Savage X Fenty, JustFab, ShoeDazzle and FabKids, has announced the appointment of industry veteran Nina Fuhrman to chief merchant for JustFab and ShoeDazzle. She will be based at TechStyle’s global headquarters in El Segundo, California.
“We are confident that she will be essential to the growth of the JustFab and ShoeDazzle brands, and we are looking forward to working with her closely and leveraging her vast talent driving experiences and strategy for high growth retail organizations.”
As chief merchant, Fuhrman will oversee design and product strategy for all merchandising categories, for TechStyle’s JustFab and ShoeDazzle brands. Fuhrman will be responsible for leading a data-driven, customer-centric team towards effective end-to-end inventory management across merchandising, design, planning and production functions. Fuhrman will grow and share her intimate knowledge of fashion trends and the competitive landscape to drive merchandise with impeccable style at accessible price points.
“We are thrilled to bring Fuhrman on board at such an exciting time for TechStyle,” said Laura Joukovski, president of Global Fashion Brands JustFab, ShoeDazzle and FabKids. “We are confident that she will be essential to the growth of the JustFab and ShoeDazzle brands, and we are looking forward to working with her closely and leveraging her vast talent driving experiences and strategy for high growth retail organisations.”
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