Paragon launches athleisure brand Eeken for youngsters

Fashion

Paragon launches athleisure brand Eeken for youngsters

30 Dec `19

3 min read

What: Paragon Footwear has launched athleisure and lifestyle brand Eeken

 

What: Paragon Footwear has launched athleisure and lifestyle brand Eeken Who: Paragon Footwear Collection: The Eeken range will have over 80 unique shoe designs in the first phase for the young, fun and active Gen Z audience. Eeken range will focus on shoes (lifestyle, canvas and athleisure); sandals & flip-flop segments designed in London#

Who: Paragon Footwear

 

What: Paragon Footwear has launched athleisure and lifestyle brand Eeken Who: Paragon Footwear Collection: The Eeken range will have over 80 unique shoe designs in the first phase for the young, fun and active Gen Z audience. Eeken range will focus on shoes (lifestyle, canvas and athleisure); sandals & flip-flop segments designed in London#

Collection: The Eeken range will have over 80 unique shoe designs in the first phase for the young, fun and active Gen Z audience. Eeken range will focus on shoes (lifestyle, canvas and athleisure); sandals & flip-flop segments designed in London and made in India.

 

What: Paragon Footwear has launched athleisure and lifestyle brand Eeken Who: Paragon Footwear Collection: The Eeken range will have over 80 unique shoe designs in the first phase for the young, fun and active Gen Z audience. Eeken range will focus on shoes (lifestyle, canvas and athleisure); sandals & flip-flop segments designed in London#

USP: Eeken is created with the intention of injecting moments of unadulterated cool into the daily lives, routines and fashion of young and energetic consumers by offering a range of lifestyle sneakers that are accessible, durable and attuned to 'weekend life'.

 

What: Paragon Footwear has launched athleisure and lifestyle brand Eeken Who: Paragon Footwear Collection: The Eeken range will have over 80 unique shoe designs in the first phase for the young, fun and active Gen Z audience. Eeken range will focus on shoes (lifestyle, canvas and athleisure); sandals & flip-flop segments designed in London#

Price Points: ₹999 to ₹2,999

 

What: Paragon Footwear has launched athleisure and lifestyle brand Eeken Who: Paragon Footwear Collection: The Eeken range will have over 80 unique shoe designs in the first phase for the young, fun and active Gen Z audience. Eeken range will focus on shoes (lifestyle, canvas and athleisure); sandals & flip-flop segments designed in London#

Available: Initially in the first phase, Eeken will enter markets like Mumbai, Pune, Nagpur, Nasik, Ahmedabad, Hyderabad & Bangalore. The second phase expansion will cover other metros and cosmopolitan cities throughout the country.

 

What: Paragon Footwear has launched athleisure and lifestyle brand Eeken Who: Paragon Footwear Collection: The Eeken range will have over 80 unique shoe designs in the first phase for the young, fun and active Gen Z audience. Eeken range will focus on shoes (lifestyle, canvas and athleisure); sandals & flip-flop segments designed in London#

Bytes: "India is the fastest growing market for athleisure and sportswear. We are thrilled to bring our top of the line offering to our loyal consumers who are young, ambitious and always on the move. The Eeken range will please discerning audience across age groups. Paragon is renowned for quality, durability and value for money amongst its consumers. With Eeken we will push the envelope for design and style in athleisure and lifestyle segment. Eeken products will be designed in London and to suit the taste of fashion-conscious men and women," Sachin Joseph, EVP marketing, Eeken & Information Technology, Paragon Footwear, said.

 

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